India is often described as a high-growth market; but rarely explained as a lived system.

This blog exists to bridge that gap.

Written for Japanese business leaders, policymakers, and professionals, this space explores how India actually functions beyond frameworks and reports. From decision-making and relationships to pricing, speed, and informal systems, the articles focus on the why behind Indian business behavior.

The goal is to make India navigable.

By combining on-ground experience, cultural insight, and business analysis, this blog aims to help Japanese organizations enter, operate, and grow in India with fewer surprises and better outcomes.