Let’s start with something uncomfortable, but true.
Japanese companies don’t struggle in India because their processes are weak.
Everything is technically correct.
The documents are perfect.
The approvals are routed properly.
And yet… nothing moves.
If you’ve ever sat in a meeting thinking, “We did everything right. So why is this stuck?”—You’re not imagining things. And you’re not incompetent. You’re just applying a Japan-perfect system in a place where systems don’t breathe on their own.
In Japan, processes are a superpower.
They create:
Fairness
Predictability
Transparency
Safety; for people and for companies
Once a rule exists, people respect it.
Once a role is defined, it’s honored.
Once a decision is made, execution follows.
You don’t need to “push” much. The system carries the work forward. Like a well-oiled train running on time, even when nobody’s watching.
And that logic makes complete sense.
In Japan.
India looks similar on paper. Policies exist. Processes exist. Titles exist.
But outcomes?
Those flow through people.
Here, progress is often shaped by:
Personal trust
Informal conversations
Long-term familiarity
Who feels confident enough to act
This doesn’t mean rules are ignored.
It means rules are activated by relationships.
In real life:
One phone call can matter more than three official emails
A chai conversation can unblock what weeks of documentation cannot
A face-to-face meeting can quietly solve what formal escalation makes worse
Nothing illegal. Nothing dishonest.
Just… human.
Yes. Absolutely.
Japan understands relationships deeply:
Long-term supplier partnerships
Trust built over decades
Alignment before meetings
根回し (nemawashi) before decisions
So no, this isn’t a cultural gap about valuing relationships.
It’s about where relationships live.
In Japan:
Relationships are embedded in the system
Stakeholders are stable
Expectations are shared
Processes assume mutual understanding
So relationship-building is invisible. You don’t call it “relationship management.” It just… exists.
In India:
Stakeholders change often
Rules are interpreted on a case-by-case basis
Power doesn’t always sit on the org chart
Trust must be built deliberately
Here, relationships are not built into the system.
They have to be created, or the system stalls.
Many Japanese teams think: “We already rely on relationships. Why is India different?”
Here’s the honest answer:
In Japan, relationships support the process
In India, relationships start the process
Without them, even the best-designed system stays frozen.
This isn’t about abandoning Japanese discipline.
It’s about applying a very Japanese idea, trust-based coordination, in a context where trust doesn’t come pre-installed.
You’ll see it in familiar places:
Regulatory approvals that never quite complete
Partners who sign contracts but delay execution
Issues escalated correctly… and then quietly ignored
Perfect procedure, zero movement
From Japan, it feels illogical: “We followed the rules. Why isn’t this working?”
From India, it feels incomplete: “We don’t know each other well enough to take responsibility yet.”
Both sides are being rational.
They’re just operating with different defaults.
In India, relationships help people:
Interpret unclear or shifting rules
Solve problems before they become disputes
Coordinate across fragmented systems
Act confidently in uncertain environments
And this part matters: Relationships don’t replace processes. They make processes usable.
Without relationships, processes remain documents.
With relationships, they become action.
The successful ones don’t abandon structure.
They keep it.
But they change how people work inside it.
Local leaders are encouraged to build trust early—before problems appear
Issues are handled first through conversation, not escalation
Risks are resolved quietly, long before HQ hears about them
Face time is valued, not seen as inefficiency
And crucially, headquarters trusts local judgment within clear boundaries.
Relationship-building isn’t seen as “soft.”
It’s understood as risk management.
If execution feels slow, try this:
Treat relationship-building as real work, not optional work
Empower local leaders to engage informally when needed
Use meetings to build trust, not just review slides
Leave space for conversations that aren’t on the agenda
Ironically, this reduces chaos.
It doesn’t increase it.
In India:
Processes alone don’t move
Relationships alone are risky
But together?
That’s where things finally start working.
For Japanese companies, success in India isn’t about changing who you are.
It’s about supporting your systems with something deeply human.
When relationships reinforce processes, complexity becomes manageable—and execution finally follows.